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All change for Dell go-to-market model

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Dell SA is set to follow its US parent and change the way it sells computers to customers. Having traditionally followed a strict direct model, moves are afoot to make its products available through both retail outlets and reseller partners. 

No firm plans have yet been finalised and its not yet certain whether Dell will follow the three-tier distribution model followed by most PC manufacturers or opt for a two-tier model with a logistics partner helping out with shipping and warehousing.
The new go-to-market model follows the local launch of Dell's range of consumer and SMB PCs and notebooks, another new departure for the company, which has generally targeted the corporate market.
A new line-up of Inspiron notebooks and desktops aims at the consumer market, while the new Vostro range is designed for SMB users.
Dell has also brought the power user and gamer into its fold with the XPS range of notebooks and desktops that feature premium performance.
The Latitude, OptiPlex and Precision products fill out Dell's personal computer line-up.