Xerox has released the 490/980 colour continuous feed printing system that will set an industry benchmark as the fastest full-colour continuous feed device of its kind.
The system enables service bureaus and data centres to more easily and affordably produce high-quality, full-colour transactional statements and invoices with promotional marketing messages such as discount offers and advertisements.
In addition, print providers can produce direct mail pieces that contain personalised coupons, loyalty campaigns that incorporate membership cards and newsletters and newspapers with customised content by region.
"Businesses are always looking for better ways to reach their customers," says Keith Knott, divisional manager production systems group at Bytes Document Solutions, the sole distributor of Xerox products in 24 African countries.
"Digital technology lets marketers insert personalised messages in bills and direct mail for high impact and high return. When those messages are in colour, their effectiveness is magnified."
"Xerox has responded to the market's needs and makes marketing more personal. This full-colour continuous feed printer arms print providers with the perfect blend of colour, speed and image quality they need to transform costly, routine communications into high-impact promotional documents and profitable opportunities."
The device uses dry toner, xerographic imaging and flash-fusing technology, a process that does not use heat or pressure or make contact with the paper, allowing the device to print on a wider array of substrates than competitive systems.
Another key innovation is the use of a new colour toner unique to the flash-fusing environment that delivers consistent, precise image quality for continuous feed applications that require highly detailed graphics, high-density bar codes, photos and halftones.
The Xerox 490/980 prints at 600 dpi resolution and maintains top speed when printing full colour or black and white regardless of the number of colours used or the weight of the paper. It prints 226 feet per minute or 493 images per minute two-up, simplex on 8.5-inch x 11-inch paper and 986 images per minute when in the duplex configuration.
According to a study by InfoTrends, a leading independent research firm, on the future of direct mail, transaction and transpromotional documents, respondents expect the share of their transaction volume printed in full digital colour to grow from 22,9% in 2006 to 33% by 2010. The firm also predicts 91% growth in full digital colour transpromotional output between 2006 and 2009 from 1,62-billion images to 21,72-billion images.
"Xerox is focused on solving customer problems and providing the right solution for their needs. Its entire portfolio of workflow, technology and services is designed to do just that and is why Xerox continues to be at the forefront of change in the printing industry," says Knott.