When Spain's King Juan Carlos told Venezuela's President Hugo Chavez to "shut up" last week, his words quickly shot to fame – as a cell phone ring tone.
So far, more than 500 000 Spaniards have downloaded the words "Por que no te callas?", translated at "Why don't you shut up?", the words the king uttered during a summit in Chile.
Some versions of the ringtone use the king's actual voice, while others have an actor saying the words in case of legal problems.
The words are also appearing on T-shirt and mugs and the confrontation can be viewed on YouTube.
It's not just Spaniards who have embraced the words and the sentiment – opposition movements in Venezuela have come out in support as well.