MicroStrategyhas announced the availability of a license replacement program for customers and OEM partners of Cognos and Business Objects.
As a result of the recently announced acquisitions of Cognos by IBM and Business Objects by SAP, customers of these two BI vendors may have concerns about ongoing product support, product direction, and migration efforts. The MicroStrategy License Replacement program enables customers of Cognos and Business Objects to trade in their existing BI licenses for MicroStrategy licenses at little or no replacement cost.
"The big three former independent BI players have fallen like dominos this year, aligning themselves with application/database vendors and trading market heft for independence,” says Wayne Eckerson, director of TDWI Research. “This obviously presents a great opportunity for remaining independent players to capture the sizable segment of customers who prefer best-of-breed tools versus an all-in-one stack pushed by aggressive account teams selling everything from servers and databases to applications and services.”
Customers of other BI vendors often switch to MicroStrategy to benefit from the increased performance, scalability, and data visualisation that MicroStrategy offers.
“Historically, companies have switched from Business Objects and Cognos to MicroStrategy when they ran into scalability roadblocks,” says MicroStrategy COO Sanju Bansal. “MicroStrategy 8 delivers high scalability with high performance.
"We have talked with companies who have been dissatisfied with their Business Objects or Cognos systems and want to avoid the turmoil of the transition and migration that will result from the acquisitions of these vendors. This replacement program is intended to ease the adoption of MicroStrategy by lowering or eliminating the acquisition cost of MicroStrategy licenses.”