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New distribution director for EMC

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Kristian Thyregod has been appointed as Distribution Director for EMC’s Europe, Middle East and Africa (EMEA) Channel. Thyregod will be responsible for further streamlining, optimising and driving EMC’s business through distributors in EMEA.

Based in Copenhagen, Denmark, Thyregod is currently in the process of selecting a team that will focus on building EMC’s distribution network and enabling EMC’s community of “Tier Two” resellers through EMC’s new Velocity² Partner Program, which was announced in July this year.
Thyregod joins EMC from Fours Leaf/LOGIX, where he was executive vice-president for sales & marketing. In this position, he managed the company’s business in Denmark, Finland, Norway and Sweden. Prior to this, Thyregod was vice-president for product marketing at IBM. He began his sales and marketing career in Copenhagen, Denmark working for Ingram Micro – and then moved to the UK and on to the US, working for Navision Software and Olicom.
“Kristian has an extensive background in developing strategic plans and managing sales programmes. His previous experience within EMEA distributor FoursLeaf/LOGIX will provide EMC with a real insight into what distributors require from a Partner Programme,” says Willem Hendrickx, EMEA vice-president: channel and mid-market at EMC.
“As EMC evolves, our reach will further extend into the new markets that require an extensive distribution network for volume products."