EU officials want anti-trust regulators to consider privacy concerns arising from Google's proposed acquisition of DoubleClick.
The world's largest search engine plans tp $3,1-billion buy-out of the online ad tracker, but privacy evangelists say it would give Google too much control over Internet advertising and personal information.
The sale will be scrutinised by both the European Cmmission, in terms of how it will affect the Internet advertising market, and the US Federal Trade Commission, mainly in terms of privacy.
The EU will hold a hearin during January and expects to complete its inquiry by April.
DoubleClick helps customers place and track online advertising.
There is concern that the acquisition will allow Google, which already makes a lot of money from online advertising, to dominate the market.