Vodacom is the first cellular service provider to launch a reverse charge service – so users can call any contract customers even if they don't have any airtime.  

The new service doesn't require any activation, subscription or airtime. A Vodacom customer who wishes to use Reverse Charge dials 082 180 plus the full cellphone number of the intended recipient – who needs to be a Vodacom contract customer.
The contract customer has the option to accept or reject the reverse charge call; by accepting it, the recipient also accepts the cost of the call at their applicable out-of-bundle Vodacom-to-Vodacom peak or off-peak contract package rates.
“Vodacom is the first mobile operator in Africa to offer a reverse charged call service," says Dot Field, chief communications officer at the Vodacom Group.