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Acer hones SoHo/SMB focus with Extensa series

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Acer South Africa has fleshed out its range of notebook computers by introducing the Acer Extensa series to meet the needs of users in the local SoHo and SMB market.

The Acer Extensa series addresses the fast-growing small business market with a quality product that offers an aggressive specification and affordability mix. The new series complements the Acer TravelMate notebook range, which is aimed at mobile professionals, corridor warriors and business executives in large and medium-sized organisations, as well as the Acer Aspire notebook range which is targeted at the needs of home users including technology enthusiasts and gamers.
Graham Braum, commercial manager at Acer South Africa, says that the SMB market remains one of the fastest-growing segments for notebook vendors in South Africa, and one that Acer has focused on aggressively for the past two years.
"Our focus on the SMB market is one of the reasons Acer has grown into the third-largest notebook vendor in the world. However, we have discovered a need globally and more specifically in South Africa, among smaller businesses for a notebook that offers high-performance and reliability, coupled with an affordable price tag, something that Acer's Extensa range addresses perfectly," says Braum.
True to Acer's commitment to providing users with the latest technology at the best prices, the Extensa product line is available in a variety of form factors and specifications, ranging from budget Intel Celeron based notebooks to the latest Intel Core 2 Duo mobile processor architecture that delivers excellent performance on any application that a SoHo or SMB user might throw at it.
The Extensa range also offers a variety of screen sizes, 14,1-inch, 15,4-inch and 17-inch TFT CrystalBrite LCD panels, ample hard-drive space, high-speed memory, full I/O ports including card readers and S-Video (TV-out), as well as the latest wireless and wired connectivity.
The Extensa notebook range covers all of the SoHo and SMB users' basic computing needs, without making them pay for high-end features that they do not need, like the dedicated mobile graphics card found in many of the Aspire consumer notebooks or the Trusted Platform Module with Acer biometrics, security and manageability features built into some of the Acer TravelMate models.
However, user-friendly tools like Acer GridVista (multi-window functionality), Acer Empowering Technology (including eRecovery, eDataSecurity, ePresentation and eNetManagement), as well as Acer Disk Anti Shock Protection are still available across the Acer Extensa notebook range.
"In addition to bringing the right mix of products to market, Acer has also focused on developing a distribution, reseller and retail channel that offers consistent and appropriate service, support and products to the major market segments – consumer, SMB, corporate and government. In the SMB space alone, we now have market coverage from more than 1 000 resellers," says Braum.
"Acer South Africa is committed to delivering a range of products that offer consistent quality, service and pricing. We will continue to focus on tailoring our offerings to the needs of our customers – from the price-sensitive entrepreneur with a home office, to the gaming enthusiast who wants to run the latest performance-hungry games, right through to the large corporation that needs watertight security, low cost of ownership and easy manageability."