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Pinnacle gets aggressive with Proline

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Pinnacle Micro, one of the “big six” ICT distributors in South Africa, is planning an aggressive drive to gain more market share in the South African desktop and server market, saying it has increased market share in the desktop space rapidly over the past three years – and recently signed up 28 new resellers for its server range.

BMI TechKnowledge ranks the Pinnacle Micro Proline desktop range as number three in overall sales in South Africa, as well as ranking it as the fastest growing desktop brand in the country.
“We are definitely gaining market share rapidly in the desktop arena,” says Tim Humphreys-Davis, national sales and marketing director at Pinnacle Micro. “We intend increasing our market share over the next 12 months, as well as improving our share of the server market – a market we entered only recently. But we expect noticeably revenue increases here, too, with our separately branded Supermicro servers.”
Pinnacle Micro launched its range of top-end Supermicro servers after signing a distribution agreement with US-listed server manufacturer, Super Micro Computer Inc (NASDAQ:SMCI), a leader in application optimized high performance server solutions.
“When it comes to the server market we are not in the double digits yet in terms of market share, but we intend to grow aggressively and recently appointed 28 resellers for our new server range,” says Humphreys-Davies.
The 28 resellers echo the distributor’s national footprint, giving the company representation in all major cities in South Africa, as well as in Botswana and Namibia.
He says the company’s ISO-accredited assembly line in Midrand is capable of producing 12 000 desktop units every month.