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Buffalo stampedes into optical storage market

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Buffalo Technology is to enter the optical disk market with a range of external DVD drives, targeted at tech-savvy consumers. Spectrum Multimedia is the sole Buffalo distributor in South Africa.

The top-of-the range product will be the only one in the European market to support Blu-ray (read/write) and HD-DVD (read-only). It will also be compatible with existing DVD formats and come bundled with Nero software.
A simple plug-and-play setup will ensure speedy and uncomplicated connection to PCs and laptops. The devices will also come equipped with Buffalo Technology’s proprietary TurboUSB technology.
Gerardine Lynch, product marketing manager at Buffalo Technology, says: “The formatting war is hotting up in the wake of the Warner Brothers announcement to go with the Blu-ray camp, but the battle isn’t over yet. We therefore feel it’s important to offer consumers a choice between Blu-ray and HD-DVD which guarantees that their investment won’t be wasted in the future.
"We want to establish Buffalo Technology as a quality player in this emerging market, with the benefit of its heritage in external hard drives and network attached storage.”
The full line-up will feature two additional products, one of which will offer read-only functionality for Blu-ray and HD-DVD. The other will be a cost-effective option to allow consumers to read and write to traditional DVDs.