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Nashua Mobile wants to beat ‘Internet-lessness’

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Nashua Mobile has launched a new brand campaign that aims to cure the common condition of ‘Internet-lessness’ in South Africa. 

The company defines ‘Internet-lessness’ as an absence of a connection to the Internet resulting from perceived high costs and/or a lack of knowledge of the benefits to be derived from being connected to the Internet.
Doug Mattheus, marketing director at Nashua Mobile, explains: "Millions of South Africans are suffering from the condition of ‘Internet-lessness’, and most are unaware of how cost-effective and easy it is to cure their condition.
"Our aim with this campaign is to help people understand how they can get connected quickly and affordably, and which personal and professional benefits they can enjoy by going online.
“We also want to increase awareness of Nashua Mobile's evolution from a leading cellular service provider into a telecommunications service provider that offers a full range of Internet and cellular products and services to its customers,” says Mattheus.
Nashua Mobile offers conenctivity from as little as R49.00 a month.