Sahara Holdings, via its Sahara Systems division, has secured a majority shareholding in the Woodlane consortium, through which it has acquired an interest in Stella Vista, an international supplier of mass visual communication systems, specialising in LED technology.
According to the deal, signed in Johannesburg in mid-February, the Woodlane Consortium has agreed to acquire a 25,1% shareholding in Stella Vista.
This is the foundation of the agreement between the two organisations, and will allow Sahara to deliver to this specialised visual display systems market while reinforceingStella Vista’s position within international and domestic markets.
Stella Vista, which listed on the Development Capital Market sector of the JSE Limited in 1999, is a key player within international visual display technology markets including large screen video displays, text and graphics messaging displayers, advertising, scoreboards, among others.
The company will also utilise its association with Sahara to take advantage of growing opportunities within various sectors including sport, entertainment and transportation.
“We are very pleased to enter into this market venture and partnership with Stella Vista," says Atul Gupta, chairman and MD of Sahara Holdings, and who has also been invited to join the Board of Stella Vista.
"The obvious synergy between our companies and the ethos upon which we all base our activity is such that a merger to capture market share and improve upon our technology offering was a natural step and one that we look forward to nurturing."
Dr Ali Bacher, chairman of Stella Vista, adds: “This is a very special very moment for all of us. The compatibility between our two businesses is based on the fact that they [Sahara] understand our business, these are both family run businesses that take pride in their work, each has grown from modest beginnings to become established entities locally and internationally, and each is driven by passionate, committed individuals.
"We are very excited about the potential this venture has in enriching and supporting technology adoption and integration into existing and emerging markets.”