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HP IPG finally appoints Axiz

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As predicted on IT-Online three weeks ago, HP will today formally announce that Axiz has replaced Rectron as its third Imaging and Print Group (IPG) distributor alongside incumbents Drive Control and Tarsus.

Rectron was unceremoniously dumped as an IPG distributor on 1 February despite accounting for about R100-million a year in printer sales for HP and having days before landed R15-million worth of printers.
Speculation has been rife since then over when Axiz would be appointed, but all HP officials would say was that they were "continually in discussions with various distributors". They did add, however, that Axiz was one of these distributors.
Mark Perry, SPO country manager of HP, was unavailable for comment at the time of going to press, but according to reliable sources, the distribution deal with Axiz was formalised this morning. It is believed that Axiz has placed an initial order on IPG of about $6-million.
It is reliably learnt that Axiz will have distribution rights for the same product set that Rectron had. This will exclude what HP terms C5 exhibits, or enterprise products.
"But they'll still have about 75% of the products that make up the printer product set," a source says.
Attempts to contact Perry, Axiz CEO Anthony Fitzhenry and Axiz marketing director Craig Brunsden for further comment at the time of going to press were unsuccessful.