HP shared its long-term growth strategies for channel partners – along with enhancements to the company’s flagship PartnerONE program and new products and services –  during its Americas Partner Conference this week. 

More than 1 000 HP partners from across the Americas have gathered in Las Vegas to hear from the company’s most senior leaders, including HP chairman and CEO Mark Hurd and channel chief Adrian Jones.
"HP has been focused on the channel for nearly 30 years, and our commitment today to our partners is stronger than ever,” says Hurd. “We plan to accelerate our momentum in the marketplace by providing our partners with the programs, tools and resources that deliver real results.”
Following the conference kickoff, HP shared the latest PartnerONE program enhancements, unveiled a new set of “green” technology tools and resources for partners and introduced the latest entry-level storage solution for the midmarket.
The changes to HP’s PartnerONE program are designed to help drive additional growth and streamline compensation for partners. The enhancements reflect the company’s focus on the channel as a core component of its strategic approach to the marketplace.
“PartnerONE is a rich and diverse program that HP continually reviews and updates to reflect partner feedback and market trends,” says Adrian Jones, vice-president and GM: Solution Partners Organisation – Americas at HP. “The latest program enhancements were created to offer even more rewards for partners driving new business growth, as well as to identify opportunities for partners to capitalise on new markets.”
In related news, HP has introduced the HP StorageWorks 4400 Enterprise Virtual Array (EVA4400), an easy-to-manage virtual storage disk array that increases performance and availability to enable midsize businesses to drive revenue and reduce costs.
The EVA4400 is designed from the ground up to meet the needs of midsize customers who have similar capacity and performance requirements of an enterprise, but are limited by budget and resource constraints. Simple management and application-based solutions also are available with the EVA4400 and include pre-tested “blueprints” that combine the right server, storage and application components to reduce time and effort for customers and channel partners.
The EVA4400 rounds out HP’s entry-level solutions and gives channel partners new business opportunities with a virtual array designed specifically for the midmarket. Ideal for HP BladeSystem, HP ProLiant and HP Integrity servers, the EVA4400 provides customers a complete solution in which storage and servers are managed together. The benefits of a complete virtualised storage and server environment are realized on the bottom line as it effectively integrates the technology infrastructure and business applications.