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HP strategy to deliver best choice for printing

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is reinventing and expanding its global supplies portfolio to deliver more customer choice, greater value, and a dramatically simplified shopping experience, both in-store and online.

“This is a major change in the way HP printing supplies will be offered to consumers globally; HP will provide a greater variety of print cartridges at new price point options and in new colour-coded packaging for easier selection in store and online,” says Nathan Nayagar, supplies country manager at HP South Africa.
He states that HP cited detailed research into customer requirements leading to the conclusion that customers want more control over their ink cartridge purchases, and that when it comes to meeting their printing needs, "one size does not fit all".
In summary, the new line-up is as follows:
* HP Standard Print Cartridges – for customers who print in low volumes and infrequently;
* HP Value Print Cartridges – for customers who tend to print more frequently, in higher volumes; and
* HP Specialty Print Cartridges – advanced ink technology in new HP Specialty Print Cartridges used for more specialised printing needs, such as home photo printing and other special projects.
HP is also improving the retail shopping experience with point-of-sale ink selection guides and displays, the new merchandising tools provide a simple solution for customer product needs, making it easier for channel partners to help customers choose the appropriate Original HP Print Cartridge and HP Printer.
Nayagar adds that HP is working with its retail partners to conduct ‘makeovers’ of in-store aisles and displays of HP Original Supplies. HP has extended its colour-coding system to point-of-sale materials that attract customers’ attention in retail aisles and direct them to the appropriate supplies, while minimising confusion among multiple options.
With the objective to improve the customer experience at every touch point, HP is extending the new look and feel of its supplies to online shoppers on HP’s Home and Home Office shopping Web site, which will help consumers to find and conveniently order the right supplies to meet their printing needs.  
Experience HP’s online makeover at www.hp.eu/bestchoice.  In addition, HP has announced that the delivery of all online supplies purchases will be free in all countries that have an HP Store.