The next iteration of the iPhone could be used as a business e-mail devices, a portable gaming device or a storage device for users' personal health records.
Apple wants developers to start working on new applications that will keep the iPhone relevant and popular, and has teamed up with a venture capitalist to put $100-million into new applications.
The iPhone-maker is wooing developers with new software that will allow them to craft applications for the device. The beta version was launched this week, with a full version expected in June.
Apple will still retain control over which applications make it on to the iPhone, which it expects to have sold to 10-million users by the end of this year. It has sold about 4-million since the phone was launched.
Third-party applications that make the cut will be sold through Apple's App Store, where developers will get to keep 70% of the revenue generated.