The state of flux in the local IT channel continues unabated with the announcement today that, after 13 years, Pinnacle Micro and Verbatim have decided to call it a day on their distribution agreement. The companies cite conflicting strategies as the main reason for the termination.

“This is an amicable situation and, at the end of the day, the decision made was a strategic one," says Tim Humphrey-Davies, national sales and marketing director at Pinnacle. "We believe it is a decision that will benefit both companies as the need to offer value to both supply partners and customers is of utmost priority.”
Humphrey-Davies adds that the company has been “in discussions with RiDATA” as an option to extend their Optical storage media offering.
Manny Cross, manager of sub-Sahara Africa for Verbatim, says: “We regret that after 13 years of partnership with Pinnacle Micro – and with a view to the future – we could not manage to synchronise our respective business strategies."
Cross adds that “despite not having a direct supply agreement” strong relationships still exist and the possibility to unlock future opportunities was very real.