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HP targets graphics arts market


HP has announced a landmark release of graphic arts technologies and products that improve the speed and reduce the cost of digital printing.

The rollout – the company’s most extensive graphic arts push to date – supports HP’s Print 2.0 strategy to capture more digital pages from the analog print market and enable printing customers to take advantage of new market segments and business opportunities.
Spanning high-speed inkjet production, offset- and photo-quality liquid electrophoto-graphic printing as well as large-format printing, the new offerings will be featured at drupa, the printing equipment exhibition coming up from 29 May to 11 June.
Highlights include:
* A high-speed 30-inch (762-mm) inkjet platform for high-volume production of books, transactional/transpromotional mail, direct marketing materials and newspapers.
* New HP Latex Printing Technologies that offer an environmentally responsible large-format printing alternative for a wide variety of outdoor and indoor applications.
* An expanded portfolio of HP Indigo presses, including the new HP Indigo 7000 Digital Press designed for high-volume print service providers and enhancements to the HP Indigo press 5500.
*  The company’s first-ever graphic arts workflow portfolio – the HP SmartStream Digital Workflow Portfolio – which offers customers greater flexibility with specific solutions to address a broad range of market segments and application needs.
These solutions and others bolster HP’s efforts to target the estimated $663-billion print production page value opportunity projected for 2010.
“Today’s announcements further cement HP’s leadership in the graphic arts market, accelerate the analog-to-digital conversion and propel digital technology as a mainstream product offering,” says Stephen Nigro, senior vice-president, Graphics and Imaging Business, HP. “These new technologies and products will change the digital printing industry in terms of value, volume and environmental footprint.”
Positioned to build demand for digital applications, HP’s Graphic Arts portfolio offers a variety of alternatives to traditional printing technologies that will empower print service providers to achieve profitable growth. The company’s 50-plus graphic arts solutions comprise the industry’s largest all-digital portfolio, one that can be used to print in virtually any format, from postage stamps to building wraps.
Several of the newly announced products incorporate HP Scalable Printing Technology, a proprietary inkjet technology that enables the creation of high-performance color print devices capable of delivering reliability and low operating costs, as well as laser-quality text, crisp graphics, brilliant images and fast print speeds.
Leveraging its $1,4-billion investment in Scalable Printing Technology, HP introduced the HP Inkjet Web Press, a high-speed colour digital printing platform that increases productivity and lowers the cost of printing for the high-volume commercial market.
The Web Press, which is expected to be commercially available in the second half of 2009, is designed to revitalize wasteful, low-margin, analog-driven printing processes by offering an unprecedented combination of print width, color quality, productivity and cost for graphic arts industry professionals in the direct mail, transactional and transpromotional printing, book publishing and newspaper industries.
Designed with the environment in mind, HP Latex Printing Technologies offer print service providers a compelling alternative to traditional large-format printing methods.
New water-based HP Latex Inks produce odorless prints and offer high-quality, consistent performance on a broad range of HP and non-HP large-format media. Coupled with HP Thermal Inkjet Technology, HP Latex Inks additionally provide: durable output, with outdoor prints achieving display permanence up to three years unlaminated; sharp, vivid image quality; broad outdoor and indoor application versatility; high productivity; and, a low total impact on the environment.
HP unveiled a new generation of print engine that uses its industry-leading liquid electrophotographic process, which produces the true offset- and photo-quality results of HP Indigo digital production presses. Three new HP Indigo models – the HP Indigo 7000, HP Indigo W7200 and HP Indigo WS6000 Digital Presses – all offer faster speeds and greater productivity than current models to deliver significant improvements in break-even costs compared to analog print methods.
The first of these new presses available to the market will be the HP Indigo 7000 Digital Press in June, which cost-effectively and efficiently produces large numbers of static jobs with run lengths ranging from one copy into the thousands. It also produces variable-data work requiring the “every page is different” capabilities of digital. The press runs at speeds of 120 four-color pages per minute for highly efficient throughput and industry-leading quality in general commercial printing, photo merchandise production and other high-volume applications.
HP Indigo presses will be the first hardware devices to employ the HP SmartStream Digital Workflow Portfolio, an open environment designed to meet a broad range of market segments and application needs and provide workflow management from job creation to fulfillment.
Combining HP SmartStream and partner components results in greater flexibility, with specific solutions that are customizable and scalable to the unique business needs of print service providers operating in key market segments, such as general commercial printing, direct marketing, publications printing, photo merchandise and labels and packaging.
The HP SmartStream Production Pro Print Server and HP SmartStream Production Plus Print Server, Powered by Creo, for example, provide print service providers with capabilities to increase efficiency, adapt to emerging markets and discover new growth opportunities.
Future additions to the HP SmartStream portfolio will offer workflow components for other HP Graphics Arts businesses, including HP Scitex, HP Inkjet High-Speed Production Solutions and HP Designjet.