Microsoft is lowering the estimated retail price (ERP) for its Xbox 360 family of consoles in Europe and South Africa to an entry-level of R1999.00. 

From Friday 14 March, Xbox 360 Pro, which includes a 20Gb hard drive and one wireless controller, will have an ERP of R2999.00, a saving of R700.00 on the current ERP.
The Xbox 360 Elite, which comes with a 120Gb hard drive will have an ERP of R3999.00, a saving of R600.00.
The Xbox 360 Arcade console, the entry-level console, will have an ERP of R1999.00, a saving of R700.00.
Xbox 360 is the number one next-generation console in EMEA, owning 42% of the market in terms of life-to-date revenue. It enjoys the highest software attach rate of any game console in Europe with more than seven games sold per console after 26 months on the market.
The new ERPs are part of Microsoft’s ongoing strategy to open up the ultimate in high-definition gaming and entertainment to an even wider audience.
“Xbox 360 is now mass market in Europe and South Africa,” says Chris Lewis, vice-president of Microsoft Interactive Entertainment Business in EMEA.  “We have reached and surpassed several key milestones that form part of our long term strategic plan to achieve critical mass in Europe and South Africa; and our portfolio now offers the kind of mainstream entertainment experiences that secure wider appeal for Xbox 360. These factors allow us to execute on our strategy to widen the market for Xbox 360, as planned.
“We continue to offer intense, immersive gaming experiences for gamers – but now we’re priced in a way that will allow new consumers to find out for themselves why Xbox 360 is the ultimate in high-definition entertainment.” says Lewis.  “History shows that R1999.00 is the price point where a console’s audience begins to expand, and with these new ERPs in place we’re ready to bring more consumers into the Xbox 360 world.”