Oracle has announced Oracle CRM On Demand Release 15, which introduces powerful new social CRM capabilities, including social networking and collaboration capabilities to enhance end user productivity.

Social CRM enables users to become more effective and productive in their jobs through easy-to-use, focused collaborative applications that become ‘smarter’ by leveraging the collective intelligence of social networks and work both within and outside the barriers of companies.
Enhanced collaboration in Oracle CRM On Demand Release 15 is driven by the combination of Sticky Notes and a Message Center, allowing back-and-forth commentary that is up-to-date, consolidated, centralised, and easily accessible and viewable through a home page, without having to navigate to specific records. For example, pertinent team members can subscribe to sticky notes, creating a social network that is associated with an opportunity where all members of the network are kept up to date simultaneously.
With 15 releases in the past four and a half years, Oracle delivers even more ease-of-use enhancements to Oracle CRM On Demand customers, including end-user customisation of Oracle CRM On Demand objects via widgets, gadgets and personal portals, as well as user interface integration with other Web applications.
Customers can take Oracle CRM On Demand objects, such as top accounts or contacts and include them within their web portal applications, such as iGoogle or MyYahoo!, and easily incorporate content from other web applications and RSS feeds. This enables users to continuously access updated key CRM information without having to leave their preferred portal.
Oracle CRM On Demand Release 15 also builds on its leading analytics features with customisable dashboards that can be tailored for specific business needs and metrics of individual organisations.  
Oracle has also announced Oracle Mobile Sales Assistant, a new product that redefines mobile CRM access and productivity for Oracle CRM On Demand customers.