SPSS, a provider of predictive analytics software, and Cognos announced a complementary software partnership to provide integration between IBM Cognos 8 BI and SPSS Predictive Analytics technology.

Cognos customers can easily extend the value of predictive analytics outcomes to decision-makers across the enterprise to rapidly identify, evaluate and confidently pursue new market opportunities.
As part of the agreement, SPSS and Cognos will undertake joint go-to-market plans with special emphasis on driving predictive analytics in industry areas such as risk management for financial services and insurance, campaign effectiveness and product placement in retail and manufacturing, and sales effectiveness for life sciences.
Integration with SPSS predictive analytics technology will extend Cognos' powerful performance solutions and help enterprise customers anticipate and respond to changes in market conditions, risks and customer behaviour.
According to Gartner: "There are four BI platform capabilities within the analysis category: OLAP, predictive modelling, scorecards and visualisation.. But with increasing interest in process- and strategy-driven BI, requirements for predictive modeling and scorecards will also increase.
"Predictive modelling is needed to determine in advance the outcome of various business events. When used correctly, this information can promote better planning and optimize business processes."
"Our customers operate in real-world environments where deep understanding and acting on information gleaned from their amassed data can mean competitive advantage. A combination of leading technology and specific expertise is required for success," says Mel Zeledon, senior vice-president: global alliances at Cognos.
"This partnership brings two market leaders together to provide customers with the requisite best-practice technology and industry expertise to deliver the value of Predictive Analytics to everyone in the organization. It is a natural complement and extension to our existing platform and is a combination that drives better decision making and improves future competitiveness for customers."