Master Sophos distributor, NetXactics, will be trading as Sophos South Africa with immediate effect.
“NetXactics has over the course of seven years established itself as the master distributor for the complete range of Sophos anti-virus, anti-spam and Network Access Control products via its offices in Johannesburg and Cape Town,” says Brett Myroff, CEO of regional Sophos distributor, Sophos South Africa.
“We have achieved significant growth over the past few years, having placed our efforts on marketing and sales activities to establish and grow the Sophos brand across the region.”
He says the name change is a natural evolution of the Sophos/NetXactics relationship. “NetXactics has from the start operated as an extension of Sophos’s global reach. We offer dedicated skills, support and management of the Sophos range of products and also meet Sophos’s stringent policy of service and support to business users, a key differentiating factor in a highly competitive space.”
The name change will not have any effect on customer or reseller dealings but aims to streamline perception of the Sophos brand in South Africa. “The complexities of communicating two ‘brands’ will be circumvented and ensure a singular focus on one brand in all our sales and marketing activities,” says Myroff.
“We also believe that the ability to communicate a more ‘direct’ presence for the Sophos brand will engender even greater user confidence as Sophos is now that much closer to its South African user base.”
Trading as Sophos South Africa will also provide more opportunity to communicate information relevant to Sophos in terms of corporate affairs.
“We are privileged to receive this accolade from Sophos, which certainly demonstrates Sophos’s confidence in its South Africa operations. Representing the product under the Sophos banner will keep us on our toes to continue delivering the product superiority and level of support that business users have come to associate with both NetXactics and the Sophos brand,” Myroff says.