An online game, where little girls are encouraged to make their virtual dolls as "bimbo-like" as possible is causing a storm of controversy.
Miss Bimbo see girls aged from nine to 16 compete against each other to make their doll "the hottest, coolest, most famous bimbo in the whole world", even using medication and plastic surgery to win.
During the competition, girls earn Bimbo dollars with which to buy clothes, surgery, diet pills or entertainment. If they run out of cash, they send SMSs to get more – one little girl in France ran up a mobile phone bill of $200.00.
Parents are concerned about some of the messaging in the game, but developers defend it by arguing that it encourages children to make healthy choices.