MicroStrategy has been recognised by Consumer Goods Technology in its eight annual Readers’ Choice survey.
MicroStrategy was ranked No. 6 in the Business Intelligence category by Consumer Goods Technology readers. Survey results are derived from feedback from consumer goods business and IT executives.
Consumer Goods Technology serves a targeted audience of over 25 000 senior-level business and technology executives in the various segments that comprise the consumer goods market, from traditional packaged goods firms to consumer electronic firms.
MicroStrategy’s business intelligence software is used by a wide variety of global consumer goods companies, including Chiquita Brands, The Estee Lauder Companies, Giorgio Armani Corporation, Groupe Danone, Gucci, and Levi Strauss & Co.
Consumer goods companies leverage MicroStrategy for a wide range of business intelligence applications, including marketing and sales analysis, inventory management, operational reporting, profit and loss tracking, performance scorecards, and supply chain management.
With MicroStrategy’s business intelligence platform, consumer goods companies can analyse vast amounts of data to gain greater insight into their operations and make more strategic and proactive decisions.
“We are pleased that the readers of Consumer Goods Technology ranked MicroStrategy in their top 10 business intelligence providers,” says Sanju Bansal, MicroStrategy COO. “MicroStrategy’s platform delivers comprehensive reports and analyses that are critical tools for consumer goods companies committed to improving operational efficiencies and enhancing productivity.”