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Ingram SA flexes muscles

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It looks like the slumbering giant that is Ingram Micro South Africa is starting to stir. Just days after signing an OEM agreement with Microsoft, the local subsidiary of the world's biggest distributor is on the verge of inking a deal with another prominent supplier.

It has been reliably learnt that Ingram SA will sign on as AMD's second Master Distributor for the region within a matter of days. With the recent demise of its sole Master Distributor in South Africa – Legend – AMD had appointed long-standing partner Asbis to fill the gap. Asbis will now share master distribution with Ingram SA.
AMD country manager, Imi Mosaheb – while reluctant to directly name Ingram SA – confirmed that the chip giant will be appointing a second Master Distributor. He adds that the appointment will put AMD in a "very strong" position to better service the local channel as both Master Distributors will have access to a more extensive range of products, as well as better pricing.
"We have a fully-stocked distributor  in Asbis and will be appointing an additional Master Distributor in the next week or so," Mosaheb says. "And, endeavouring to truly offer a solutions-based approach, both Master Distributors will offer the channel AMD processors, AMD-based motherboards, ATI Graphic cards and other PC components."
Mosaheb says more product sets will be available to resellers through the two distributors.
"Last year we only offered the AMD RS690 chipset-based motherboards," he says. "And while this chipset supports the Vista Aero experience even with entry-level processors, which made it an interesting solution, it was positioned in such a manner that motherboard costs were upwards of R450.
"Effective January this year, we released our RS7xx chipset family which now means our Master Distributors will be able to offer motherboards with the RS690 at significantly reduced prices, as well as a wide selection of motherboards that support our entire line of processors – including the Phenom processor family – and support for four ATI 38xx Graphics cards for a quad-CrossFireX configuration.
"This should help resellers offer a full range of price points and differentiated solutions compared to what was available in the past," Mosaheb says.