Job Mail has updated its online facility to provide increased functionality and, speed-up and enhance its users’ online experience.
The enhancements are in answer to customer demand for faster, more relevant search capabilities and, a more user-friendly format. The new and improved site also features a skills matrix, which prompts user-input on skills and experience to facilitate more relevant searches on common criteria, and, automated CV and job alerts.
For jobseekers, the most significant change is the revamp of the CV upload function. Registered users are now provided with a structured CV template that is completed in tandem with the skills matrix to ensure detailed input of all relevant skills, qualifications and experience information. The CV template can be semantically edited to ensure a professional-looking, easy-to-read CV.
In addition, the jobseeker search engine has been improved, with the most obvious feature being that search results are now sorted by relevance rather then just alphabetically. This means the jobseeker does not need to scroll through pages of results, but instead will see the best-matched jobs to his/her CV more quickly.
For employers, these enhancements facilitate faster and more efficient searches of the database for more effective and more relevant matches with their search criteria.
“With the more structured CV layout and skills matrix, jobseekers and employers are on the same page when it comes to matching skills against their search criteria. Searches are just more relevant when everyone is speaking the same ‘language’,” says Oliver Winberg, online marketing manager at the Junk Mail Publishing Group.
According to Winberg, another innovation is the introduction of automated alerts.
“The CV alert feature automatically notifies prospective employers and recruiters when a new CV matching their alert search criteria is added to the site. These alerts are mailed directly to the recruiter’s email inbox and can also be viewed online at anytime. Prospective employers can set-up and monitor multiple alerts simultaneously.
“The job alert feature allows jobseekers to save their search criteria and receive email updates as new positions matching their criteria are added to the website. The alert function enables users to act immediately on the freshest, most relevant job and candidate opportunities,” explains Winberg.
He says that the recent enhancements are part of a multi-phased project to upgrade and improve the Job Mail site as the online recruitment industry grows and competition hots up.
“The online recruitment industry is growing at a rapid rate. Just looking at our figures, the number of visitors to www.jobmail.co.za jumped to 240 000 in February this year, from 213 000 in February last year. The number of CVs posted on our site is also growing steadily, with an average of 2 500 new CVs posted each week. On average, about 3 500 job applications are received per day.
“And, it’s not just jobseekers who are capitalising on the internet to look for jobs. Employers and recruiters are also increasingly adopting a more holistic strategy that combines both print and online advertising.
“Looking at our own figures, the number of active employers using Job Mail has grown from 6 964 in February 2007 to 10 715 in February this year, with an average of 15 000 vacancy adverts placed on a weekly basis. About 2 800 CVs are viewed by prospective employers on the Job Mail site each day.
“Despite this promising and steady growth, we are not complacent. Competition in the online recruitment industry is stepping up and the market leaders, of which Job Mail is one, have distinguished themselves by staying at the forefront of technology to provide better, more user-friendly solutions.
“We are constantly gathering feedback from our users, recruiters and jobseekers alike, to find out what they want and what they expect from online recruitment facilities. We take the feedback we get from our users seriously and are always looking for new ways to enhance their experience with us so that Job Mail stays top of mind.
“We also continuously look at worldwide trends and at what our competitors are doing to ensure that we stay abreast of new trends and technological advancements,” adds Winberg.