Lexmark International has been shortlisted for the European Green IT awards.
The European Green IT Awards recognise the companies and individuals that have demonstrated innovation and drive in Green IT. Lexmark was short listed for the ‘Use of IT to Support Green Process or People Change’ award, alongside BP, iBase Systems for iTRACE and London Borough of Hillingdon.
Lexmark was acknowledged for its contribution to educating printer users on the ‘Print Less, Save More’ message, using tactics such as a Sustainable Technology roadshow across EMEA internally and its technology showcase in Suresnes, France. Throughout 2007, this gave 150 customers, prospects, industry experts and members of the media insight into effective and responsible printing, and the environmental steps Lexmark is taking internally.
“The impact of printing on the environment is greatest at the usage stage, and we feel an obligation to educate users on how they can contribute to reducing paper wastage,” says Béatrice Marneffe, head of sustainable affairs: EMEA at Lexmark. “Being a finalist in the European Green IT awards is recognition of the steps we’re taking to help the environment, and encouraging users to adopt more responsible printing practices.”
The award is well-timed, co-inciding with Earth Month in April. This is an initiative unique to Lexmark that forms part of its ongoing commitment to reducing paper waste and persuading users to print less – through changing attitudes and using strategies like double-sided printing. Lexmark’s Earth Month runs from 1 April to 1 May throughout EMEA.