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PriceCheck launches flight comparison service

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PriceCheck has launched an online flight comparison service that searches both travel agent results and low cost airlines directly.

This new service from PriceCheck is the first of its kind in South Africa. Making use of PriceCheck’s proprietary search technology, it is now possible to compare prices from Kulula, Mango, 1Time, Nationwide and online travel agent, Travelstart, in one place.
The entire search takes only a few seconds and returns all relevant information on one clear and simple search results page.  Flights are automatically ordered by price per provider and can also be narrowed down by time of departure by a set of filters. Finding the cheapest or most suitable flight is thus extremely simple. Then, at the click of a button, the user is automatically directed to the relevant flight booking page where they can complete their booking and payment.
Kevin Tucker, managing partner PriceCheck: "Developing the search technology to search low-cost airlines directly has been quite a challenge. We invested in this because we want to offer our users the ability to not only compare products and their prices, but also prices on services such as flights."
According to the latest research conducted by World Wide Worx the total spend on online retail goods in South Africa was approximately R929 million in 2007, while the online sale of air tickets amounted to around R3 billion. With the launch of the flight search, PriceCheck now also offers real transparency for online flight bookings alongside its well established consumer product comparison service.