With AMD enjoying less attention in the South African market than it may deserve, the company plans to spend the next few months focusing on executing its strategies in the market and building relationships with the major PC, notebook and server brands.
The chip manufacturer has been in the news lately with its plans to cut 10% of its workforce following problems with the debut of its quad-core platforms – but this isn't dampening the enthusiasm of the South Africa team, which yesterday celebrated the opening of the company's new Sandton offices.
Gautam Srivastava, AMD regional vice-president for Middle East, Africa & Pakistan, told a media briefing that the problems relating to the quad core product's performance are now fixed and AMD is back on track with supply.
In addition, while job cuts are planned internationally, he says the South African operation will be spared any trimming.
"We have got five people on the ground in South Africa," he says. "For the next six months we want this team to focus on execution.
"There are still tremendous opportunities in component distribution and we are very focused on our distributors Asbis and Ingram Micro to capture our fair share of the market."
He says the South African team is also trying to increase the number of notebooks available in the local market, with both AMD microprocessors and ATI graphics capabilities.
AMD also plans to continue its commitment to the 50/15 project in South Africa.
This initiative is the brainchild of CEO Hector Ruiz, who hopes to see 50% of the world's population connected by 2015.
As well as its involvement in the Nepad e-schools initiative, AMD has also endowed a number of IT laboratories in poor areas in South Africa and claims that these are performing well.