Google is the most powerful brand in the world and is worth $86,1-billion, according to the latest annual Top 100 list of brands issued by strategists Millward Brown.
According to the study, which is based on financial data and interviews, Google has increased the value of its brand by 30% since last year's list, which it also topped.
"This year's brand ranking demonstrates the importance of investing in brands, especially in times of market turmoil," says Joanna Seddon, CEO of Millward Brown Optimor. "Strong brands generate superior returns and protect businesses from risk. Our data shows that strong brands continue to outperform weak ones in terms of market share and share price during recessions."
General Electric was place second in this year's list with a brand value of $71,4-billion, with Microsoft a close third on $70,8-billion. The Top 10 on the list also includes IBM ($55,3-billion), Apple ($55,2-billion) and Nokia ($43,9-billion). In all, 28 technology firms made the Top 100 including HP, Cisco, Oracle, Intel and Dell.