The first HP Experience shop in the world has opened its doors in Sandton City and, if successful, could pave the way for a new way of buying the computer-maker's growing range of consumer goods around the globe.
Although HP has thrown its weight behind the new store, it is owned and managed by existing reseller partner Digital Planet and stock is sourced via the normal distribution channels.
According to HP's Damien Durrant, the HP Experience store is more than a retail concept, it also serves as a showcase for the HP brand.
It also gives South African users access to a full range of consumer products which they haven't previously been able to buy in this market.
The store carries the full range of consumer products, from Pavilion notebooks and desktops optimised for gaming to printers, photo printers and consumables.
It also features some of the computer-maker's popular business and executive products.
"The store is organised around experiences and solutions, not producrs," says Neil Watson, director and co-founder of Digital Planet. "We want to provide consumers with an opportunity to interact with the latest HP technology."
The store is divided into verious digital lifestyle zones, including a Guru Bar where trained HP experts provide cosumers with indepth information, assistance and education as part of their shopping experience.
"We are very excited about the opening of the first HP Experience store and confident that it will pave the way for consumers to further evaluate the digital entertainment evolution," comments Paul Boshoff, GM of HP's Personal Systems Group.