Phoenix Software has signed a strategic partnership with Al Hosani Computer, a software, video games, and advanced gaming gear distribution company, to distribute the full range of Sony Creative Software throughout the Middle East.

Phoenix Software is a software republishing and distribution company. Established in 1999, it now has offices in Zambia and South Africa, as well as affiliate partnerships in South East Asia and the US.
The company’s strength lies in its ability to offer good margins and value added service for its channel partners, while offering it’s vendors a total solution for ‘in-country’ representation via Physical and ESD Distribution.
Founded in March 2000, Al Hosani Computer, based in Sharjah, United Arab Emirates, has emerged as a leading Middle East distributor of brand name yet affordable computer software products. The company has experienced rapid growth – between the period 2000 to 2003, growth was at 2 500%. The company strive to provide extensive value-added services including marketing, in-store promotions, pre- and post-sale support, training, financing options.
Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production. The company also develops applications that enhance the experience for users of Sony hardware devices.
Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts.
“We are very pleased to have secured this partnership agreement with Al Hosani Computer for distribution of Sony Creative Software throughout the Middle East” says Jason Phillips, sales director of Phoenix Software. “Al Hosani Computer are a value added distributor. They have an excellent reputation in the channel for providing some of the latest software titles at competitive pricing.
"This, coupled with their focus to support their customers with marketing services and sales support, is sure to achieve a solid, consistent distribution channel for Sony Creative Software in the Middle East.”