As Bluetooth celebrates its 10th anniversary, awareness of the technology is at an all-time high, with 85% of consumers recognising it, and 60% actually using it.
These are some of the results from Millward Brown's annual survey, which shows this is the fifth year that awareness of Bluetooth technology has climbed.
Consumers in China, Germany, Japan, Taiwan, the US and UK say they have heard of Bluetooth technology and are also overwhelmingly aware of the Bluetooth logo (68%) and products that use Bluetooth technology.
Products consumers noted include mobile phones (79%), headsets (61%) and computers (56%).
In four out of the six countries polled, at least 60% of respondents claim to own a Bluetooth enabled device.
Of those consumers who heard a lot about Bluetooth technology, 78% says they are willing to pay more for products that include the technology and 57% of respondents say Bluetooth technology “makes their lives easier".
“The rise in popularity of Bluetooth technology over its 10 year existence has been amazing,” says Michael Foley, executive director of the Bluetooth Special Interest Group (SIG). There are 2-billion devices with Bluetooth technology in the marketplace now.
"What started with mobile phones and headsets has spilled over into nearly every industry from gaming and cars to clothing and toys. Bluetooth technology is now an expected part of the average consumer’s lifestyle.”
The Millward Brown study also polled consumers on their awareness of other wireless technologies and their overall impressions of wireless technology. Bluetooth technology is by far the most recognised wireless brand with an 85% global average compared to wireless USB (57%), WiFi (53%), IrDA (53%) and WiMedia UWB (16%).