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Unified comms driving enhanced productivity

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Rapid advancements in technology and the increasing acceptance of unified communication (UC) are revolutionising the enterprise communication industry. 

The industry is rapidly adopting fixed-mobile convergence, presence management and internet telephony. Numerous technological advancements are also taking place with respect to mobile unified communication and integrating technologies on a session initiation protocol (SIP) platform.
New analysis from growth consulting company Frost & Sullivan, entitled “Advances in Software for Enterprise Communication”, finds that the emergence of innovative technologies, combined with industry collaborative efforts, has provided the ongoing momentum for this industry.
“Consolidation of software is a must when it comes to UC as it is vital for an enterprise to support multiple features in a single application,” notes Frost & Sullivan Technical Insights research analyst Gaurav Sundararaman. “Multi-vendor consolidation is the right way to go to achieve state-of-the-art business communication.”
The need to communicate with people inside and outside the company is becoming a key business differentiator. UC describes a way to combine today's complex mix of technologies into a single strategy that simplifies the user experience.
UC aids in promoting collaboration between key stakeholders in an organisation and provides a valuable and cost-effective communications environment. Factors such as cost reductions, simplicity, and interoperability drive the enterprise communications industry.
However, ensuring the interoperability of diverse solutions is critical to make certain that enterprise users leverage the benefits of their investment. Many products are still not open standard based and are not compatible with the products of other vendors.
“Standards-based, converged IP communications tools can enable seamless interoperability with fixed and mobile networks, terminals, and corporate IT services,” says Sundararaman. “This opens up a great opportunity for enterprises to introduce solutions that cater to the needs of the end user.”