The EMC division at Workgroup has announced that its involvement in EMCs Velocity program has re-focussed its commitment to providing a top class partner program that focuses on accelerating benefits to all its partners.
As a certified EMC Velocity Value Add Distribution (VAD) partner, Workgroup gains progressive rewards for their value-added reseller (VAR) partners through providing value-based pricing, performance rebates and even marketing funds, says Martinus Pretorius, EMC product manager at Workgroup.
“The programme effectively supports all EMC partners, regardless of their business model or origin. As an EMC VAD, Workgroup can provide a host of services to second-tier partners that provides sales and pre-sales, training and development, set-up of demo labs and logistics, integration and services capabilities for reseller partners
“One area of focus, in particular, for Workgroup is EMC’s new AX4 storage array, IP storage and software solutions. In fact, Workgroup will be launching a marketing campaign in Q3 2008, which will focus on lead generation for this range of solutions.
“Furthermore, as Workgroup is also a VMware distributor, we are able to offer our VMware partners EMC solutions that seamlessly fit and support the VMware range of products. As part of our drive, we are inviting customers and partners to view demonstrations of the two products in action. All they need to do is contact us on (011) 654-6000.”
As an EMC Value Added Distributor (VAD), Workgroup is well placed to feed their rewards through to their channel. With access to EMC’s quality products, service and support as well as competency and skills development programmes, Workgroup can offer their partners the latest business development opportunities as well as marketing support.
“In addition to access to top quality leads and lead generation tools, which help reduce cost and accelerate time to market, our participation in the Velocity program means we are able to offer our channel access to the market’s broadest portfolio of storage hardware, software and services for building and managing intelligent, flexible and secure information infrastructures,” says Pretorius.
He goes on to say that being part of the Velocity programme means Workgroup, and its channel, can take full advantage of the tools, resources, and support that all businesses need to succeed with the brand.
Douglas Woolley, MD of Workgroup says: “Designed for a range of partners, EMC’s Velocity program ensures success by helping partners work within their preferred business models and it’s exactly this level of flexibility that makes EMC’s line the ideal fit in Workgroup’s portfolio.”