Lexmark has launched its new Channel Value Programme across South Africa and Europe. The progression-based programme repays channel resellers and promotes best printing practice through a dynamic mix of sales support, rewards and special incentives.

The Channel Value Programme is tailored to help each individual channel partner drive sales and bring added value through service offering and knowledge transfer, thus being able to offer to customers smarter ways to boost productivity and reduce costs. The more valuable Lexmark products a partner sells, the more benefits he can get. The scheme is tiered in three levels:
* Lexmark Select Partner: This level allows partners to have access to special bid conditions, exclusive price promotions, discounted demo equipment, sales and marketing materials, online technical support.
* Lexmark Premium Partner: This level of partnership allows partners to benefit from loyalty rewards, privileged lead generator and reseller gift promotions as well as the benefits Select Partners have access to.
* Lexmark Expert Partner: This high-level partnership will allow partners to benefit from attractive bonus plans, special partner certifications, access to the Solutions Centre to download workflow applications, and face-to-face follow-up together with the benefits the Select and Premium Partners have access to, except the loyalty rewards.
Each participant will also benefit from a dedicated extranet, offering quick and easy access to a range of tools – from product guides and brochures to promotion collateral and key selling arguments. In addition, channel partners can personalise their offers with their own prices and company logo.
Lexmark has created the programme not only to reward resellers, but also to offer more innovative, value-added solutions to allow their channel partners to win more deals.
“Resellers are our lifeline, and the Channel Value Programme is a perfect way to strengthen their activities,” explains Branislav Zivkovic at Lexmark South Africa. “We believe in promoting better working and printing practices among customers. This means allowing them to do more by actually printing less – saving money, time and protecting the environment.
“Now, more than ever, succeeding means going beyond selling hardware, beyond supplies and beyond the printed page. It’s also about offering more innovative, value-added solutions to customers to allow them work faster, smarter, more efficiently and therefore get more done,” adds Zivkovic