Maximizer Software has announced its partnership with McObject, a provider of embedded database technology for intelligent, connected devices, to enhance mobile productivity on Maximizer’s mobile CRM offering for BlackBerry smartphone devices.

“Accessing up-to-date information on customers is critical to sales executives and other professionals in the field. Increasingly, they require this capability from their BlackBerry smartphones rather than laptops,” says Will Anderson, executive vice president of technology, Maximizer Software.
“Maximizer Software is pleased to partner with McObject to improve mobile professionals’ ability to prospect, close sales and service customers – activities that continue to make Maximizer CRM for BlackBerry a clear choice for field staff and business travellers.”
With the new partnership, on-the-road sales professionals, business owners and others relying on popular BlackBerry devices will be able to store more critical data from Maximizer CRM onto their mobile device. The Pers Lite object-oriented embedded database from McObject, running on the Java ME mobile device platform, will enable CRM data to be stored on flash memory-based Secure Digital (SD) cards to extend storage capacity while on the road – making it possible to access more customer information in real-time, instead of relying on networks to download new data to the device. Users will be able to access more records locally in order to retrieve and update leads, opportunities and customer service cases, customer notes and schedules, in order to stay productive and reduce downtime in the field.
“We are pleased to be a part of extending Maximizer Software’s capabilities for on-the-go professionals that rely on CRM information on a BlackBerry smartphone,” McObject chief operating officer Chris Mureen says. “Our new partnership with Maximizer is critical in helping companies and their employees improve business productivity.”
The new enhancement will be available in MaxMobile for BlackBerry towards August 2008.