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Ingram Micro gets Sony Media distribution

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Ingram Micro South Africa has been appointed as a distributor for the Sony tape media range.

"This means that we can meet the storage demands from our existing client base and new ones with a complete range of hardware and media offerings," says Hilton Haefele, product manager at Ingram Micro South Africa.
The Sony tape media range has a highly successful track record within the international Ingram Micro stable and we see no reason why we cannot replicate this global success, on a South African stage. Sony has strong brand awareness within this market and the requisite respect required for mission critical components of this nature.
"We have the experience and technology in this space to make users of Sony tape media feel comfortable in using these products," says Dave Kruger, product and marketing manager for recording media at Sony.
Kruger says that while most people view Sony as a leading consumer electronics company, not many realise that the company started in tape media in 1950.
Haefele feels that there is definitely a need in the market for tape media as companies have increasingly become aware of the need to implement effective business continuity and disaster recovery plans.
"Data storage is a vital component for the growth and sustainability of any organisation. If a system crash should occur and a company loses its information, then the backup media proves its worth," he says.
Haefele believes the new move positions Ingram Micro South Africa as a one-stop shop when it comes to meeting the exacting storage requirements of its clients.
"We expect our customers to be very positive about this announcement. Now, we can provide them with not only the storage hardware they need but also the media that is required to perform the backups on," he says.