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Riverbed beds down local channel structure

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Wide-area data services (WDS) solutions provider, Riverbed Technology, has fortified its local channel structure, creating strong partnerships across the board in order to support the company’s growing market share in South Africa.

According to Christo Briedenhann, country manager: South Africa, Riverbed, the company’s channel programme was kicked off approximately one year ago in order to ensure a national footprint and country-wide support for projects of all sizes.
Currently, Networks Unlimited is Riverbed’s only local Tier 1 Value Added Distributor (VAD), partnering in turn with several authorised resellers such as Faritec, Cornastone and Rapid Technologies. Riverbed has also appointed Datacentrix as a South African certified partner. In addition, the local organisation leverages on additional global OEM partnerships with companies such as Orange, IBM and HP.
Tim Pope, product manager for Riverbed at Networks Unlimited, explains that as a company with a 14 year track record in delivering best of breed networking and security solutions and appliances, Networks Unlimited became a Riverbed VAD due to the company’s status as market leader in the WDS sector.
"Networks Unlimited fully understands the WAN challenges that local companies face, so to become a Riverbed partner made perfect sense.
"Riverbed offers South African customers a compelling value proposition. With South African bandwidth attracting high premiums and application latency preventing many data centre consolidation projects, their solutions are ideally positioned in our market."
According to Hein Buhrmann, Datacentrix divisional director, Riverbed and Datacentrix have built a strong working relationship over the past year, one that is producing a number of opportunities and has been most positive since its inception. "In terms of future growth, Datacentrix’ strategy has been one of organic growth for the past few years. Our partnership with Riverbed falls neatly within this category as the type of technology that the company offers assists us in complementing our existing offerings and meeting customers’ evolving needs," he says.
"Since launching our channel programme a year ago, we have seen Riverbed’s local support base grow substantially in South Africa," explains Briedenhann. "Our current partner structure has enabled us to enter sectors such as government, finance, legal and mining. At this point, all of our partners have gained the necessary certifications and have already completed a number of local rollouts which are now being supported.
"Riverbed has been touted as the fastest growing IT company in the world and we believe that we shall experience the same growth levels in South Africa with the partners we have on board."