Anyone can wish Nelson Mandela well on his 90th birthday, thanks to an HIV/AIDS fund-raising SMS campaign being managed by Sybase 365.
The premium SMS service allows millions of people to text their own birthday message to Mandela while helping to raise money for his charitable organisations.
A mixture of shared and dedicated PSMS codes have been set up in over 20 countries around the world including the US, UK, Australia, Spain and Germany as well as many African nations making this one of the biggest premium SMS fundraising initiatives to be staged.
South Africans can send special birthday messages to 46664 at a cost of R20.00.
Well-wishers who text their own message to their specific country short code will also receive a return thank you SMS message with unique PIN allowing them to view their message securely online at www.happybirthdaymandela.com. The specially-created birthday site also contains celebrity messages both written and filmed from Mandela's supporters around the world.
The Birthday Wishes Campaign coincides with Mandela's 90th birthday concert that took place in London's Hyde Park on 27 June. The concert was broadcast internationally on television, radio and online and saw numerous stars echoing the call to action to "Text Nelson Mandela Happy Birthday". The campaign runs until his actual birthday on 18 July, culminating in a card being presented to him in South Africa noting the number of messages received.
46664 international director Tim Massey says: "We are delighted to be launching this campaign allowing so many people around the world the chance to wish this extraordinary man happy birthday. A text based service allows more people to feel part of the celebrations in a very simple way and we hope will raise significant revenues to support the ongoing work of the charities that bear Mandela's name and 46664."
Managed by Nelson Mandela's HIV/AIDS global awareness campaign 46664, all profits received from text charges during the campaign will go to the Nelson Mandela Legacy Trust and other charitable organisations supported by Mandela. These include The Nelson Mandela Children's Fund, The Nelson Mandela Foundation and the Mandela Rhodes Foundation.