The world's leading tape automation organisation, Quantam has earmarked South Africa as one of the leading growth markets in the world and is looking to double the number of its partners in the region through a new channel initiative.
In South Africa to launch the new channel programme, Steve Mackey, Quantam's area sales director for Northern Europe, says that the Quantam Alliance programme will be officially launched this month.
"Quantam is a channel business and we're loking to expand our channel programme in South Africa," says Mackey. "In line with our business in the rest of the world, the Quantam Alliance programme will be launched here later this month and we're looking to recruit new partners in order to get the industry and geographic spread that we need in the region.
"Quantam has a good spread of products to offer the channel – from entry-level all the way up to enterprise – and the margins we offer our partners are among the best in the industry," Mackey says. "The infrastructure for the Quantam Alliance programme is in place, the Web site is there, and we're looking forward to a good response from the local channel."
Mackey says that via the Web site, resellers will not only be able to register for the programme, but will also have access to product price lists, training and sales opportunities.
Ryan Johnson, Africa country manager of Quantam's fully-fledged BEE subsidiary in the region, Quantam Africa, says the company has upped its commitment to the local market.
"Not only are we launching the Quantam Alliance programme in South Africa, but the company has also seconded Stan Okure to the region to assist partners in any sales opportunitie they may have," Johnson says. "We are also targeting regions that traditionally don't get the attention they deserve – Mpumalanga, Durban, the Eastern Cape.
"With these new initiatives, we're looking to increase our channel in South Africa by between 100% and 150%," he says.
Adds Mackey: "Gartner has listed South Africa as one of its strong growth markets and we believe it is the right time to put some significant investment into the market, both in terms of revenue and resources."