SAS is positioned in the Visionaries quadrant of Gartner's 2008 Magic
Quadrant for Enterprise Marketing Management.
In the past year SAS has seen a rise in interest in marketing campaign
optimisation and other advanced analytic marketing applications.
While many enterprise marketing management vendors are narrowly focused on
point solutions, SAS provides a comprehensive suite of top-ranked products
that span the entire customer-focused marketing process.
SAS software's enterprise marketing management capabilities are part of the
SAS Customer Intelligence suite that addresses campaign management, e-mail
and mobile marketing, event-driven marketing, cross-campaign optimisation,
real-time decision-making, marketing mix analysis, marketing performance
management, Web analytics and customer experience analytics.
Customers worldwide using SAS to support customer initiatives include
1-800-FLOWERS.COM, American Honda Motor Co., The Dow Chemical Co., First
Citizens Bank, Grupo Santander, Hartford Life, U.S. Bank, Vodafone Australia
and Wolters Kluwer.
SAS South Africa is running a series of focussed Customer Intelligence
events, one of which will feature global Customer Intelligence expert Phil
Winters. To find out how you can attend these free business events please
contact Lidia Venter on firstname.lastname@example.org.