The recent launch of Lexmark's Value Print Partner Programme (VPPP) has
secured partnerships locally with office solutions providers, Itec
Distribution and OfficeSmart.
VPPP offers Lexmark print technology on a cost-per-page basis, technicians
with product-specific knowledge, a hotline for on-site assistance,
web-portal technical information, marketing tools, training, certification
and centralised fleet management tools like automated processes for spare
parts ordering and service.
"Lexmark's channel-centred culture now offers an additional avenue of
revenue for service dealers," says Lawrence van Namen, Lexmark sales
director: channel partners & SMB on the success of the programme that has
drawn over 200 dealers in the EMEA region since its inception in the EMEA
The programme encapsulates Lexmark's Print Less, Save More philosophy,
providing channel partners with tools to help their customers print less and
gain control over their printing costs, which can equal between 1% and 3% of
a company's turnover.
While the print less message might seem like an oxymoron for a company like
Lexmark, their dedication to document solutions and value for their
customers provides a sustainable solution for the environment and
deforestation through this approach.
"Up to 80% of the environmental impact a printer has during its complete
life cycle is during its use, when it is in the hands of our customers" says
van Namen. "It makes sense that we educate our partners and customers to
print less by using Lexmark's technology correctly. They will reduce their
impact on the environment by using less paper, and save costs as well. That
way we ensure we bring value to our partners, as well as their customers."
Itec will offer the international vendor's SME focused products and
solutions through its 47 regional offices in South Africa and OfficeSmart
will focus on its regional strength whilst more partner announcements are
"Itec and OfficeSmart's immediate commitment is a clear indicator that the
programme will be well accepted in South Africa," concluded Van Namen on the
programme that was developed in response to the convergence of the print and