SAS Institute is to play host to leading global customer intelligence expert
Phil Winters, in an exclusive business breakfast for customers and industry.
The second in its series of Customer Intelligence events, Winters will
present to the audience on how to best maximise the return on your marketing
investment by turning known customer data into actionable insights. The
event will be hosted in Johannesburg on 25 July at the Westcliff hotel,
there is no charge for admission.
World-renowned customer intelligence expert, Phil Winters, is currently the
managing senior partner at CI Agenda.
"Market forces are dictating that the face of marketing changes to meet the
needs of the enterprise. In our experience these changes are being driven
by three main forces namely; increased marketing complexity, increased
demand for marketing accountability and a major power shift to customers,"
says Gerrit van Wyngaard, Customer Intelligence at SAS Institute.
"It is with this that senior marketing executives and business need to
reinvent their business models, centring these on the customer. But this is
not something that has to be done in the dark, the reality is that there are
technologies in the industry that can assist marketers in making better and
smarter decisions that will have a positive impact on their customers."
The breakfast session will be broken into two segments, firstly an overview
by Winters on the marketing lessons learnt by more than 300 companies across
the globe, as well as a brief on "The Mobile user, the Bank teller, the
Fashion aficionado and the Gambler" with case studies to support.
The second session "Getting Started: Customer Intelligence Evolution
Assessment" will be an interactive session where Winters will assist
attendees in completing their own company assessment unpacking the gaps and
the marketing diamonds already in your organisation. Those completing this
session will receive a summary analysis from Phil Winters on request.
"In short to be effective you need to be able to harness the power of the
customer information that is being made available to us through digital
channels on a daily basis. It's a wonderful time to be a marketer – but to
succeed you must act," ends van Wyngaard.
To attend the breakfast or to receive a full agenda please mail