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fringAdd-on apps open up mobile platform

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Social networking, video streaming and email notification now available to
fringsters through new fringAdd-on applications.

fring has released the first fringAdd-ons, a selection of new applications
designed to enrich the experience of fring's mobile internet service and
community which allows its users to talk, chat & interact with other
fringsters and their popular online services from their mobile phones.
The first fringAdd-ons include a handy mobile version of social networks,
video streaming and email notification applications directly from within
fring.
First examples provide fringsters with connectivity to Facebook and to
Google's social network Orkut, enabling continuous, real-time updates of all
the key developments in your Facebook and Orkut accounts, Google Gmail
notifier, alerting you to all your incoming Gmail messages and VTap the
great new mobile video search and streaming service.
The release of these early fringAdd-ons give fringsters a taste of new, fun
way to enjoy and experience the internet on-the-go from any supported mobile
device, simply with the latest version of fring and a data plan.
fring-Add-ons are free of charge to activate and are integrated into fring,
complementing the existing communication features and utilising its
always-connected mobile internet capability to provide instant, hassle-free
interactive access to pre-selected internet services.
And because fring is, always-connected, fringAdd-ons provide real-time,
two-way experiences, enabling fringsters to remain more connected than ever
before and get even more out of taking their online world mobile with fring.
To activate the new fringAdd-ons, fringsters simply need to subscribe to
their selected fringAdd-ons from the new "Manage Add-ons" menu.
Once selected, the fringAdd-on applications appear as familiar icons in the
fringster's Contact List.  The "Manage Add-ons" menu will be continually
updated and new fringAdd-ons will automatically appear in the menu as they
become available.
fringAdd-ons can be created under the recently released fringAPI by any web
developer with a basic knowledge of XML/PHP , by visiting the developer zone
at developers.fring.com. Third-party developers will be able to publish
their completed Add-ons to the new fring catalogue within a few weeks.
Avi Shechter, co-founder and CEO of fring, comments: "The release of
fringAdd-ons represents a natural and exciting step in the evolution of
fring, designed to bring the richest user experience possible and put all of
the fringster's communication and mobile internet needs into one place with
functionality and useful features that are fun, enjoyable and easy to use.
"We look forward to rolling out new fringAdd-ons developed by third parties
and independent developers to enrich the experience even further as soon as
they become available."