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SAS gains leaders’ quadrant


SAS is in the leaders' quadrant of Gartner's Magic Quadrant for Customer
Data Mining Applications, which it considers recognition for its success
using descriptive and predictive analytics supporting marketing, sales and
service functions to solve business problems.

According to Gartner, leaders are vendors that can meet the majority of
requirements for most organisations. Not only are they suitable for most
enterprises to consider, but they also have a significant effect on the
market's direction and growth.
Hundreds of companies globally – including American Honda Motor, Daimler
Chrysler, The Dow Chemical, Eli Lilly¸ Hartford Life, Healthways, RCI Global
Vacation Network, Telstra, Verizon Wireless and The World Wildlife Fund –
use SAS data mining for CRM initiatives.
"In turbulent economic times, organisations making multimillion-dollar
decisions must use the best software solutions and tools at their disposal
to reach decisions," says Goran Dragosavac, national product manager:
Analytical Intelligence at SAS. "We are in our 32nd year supplying
analytics, adding deep industry knowledge and delivering proven results.
Customers count on SAS for innovative solutions that solve business problems
and reveal new opportunities."
The world's most powerful data mining solutions – which include SAS
Enterprise Miner, SAS Text Miner, SAS Model Manager, and SAS Scoring
Accelerator for Teradata – allow organisations to explore large quantities
of data and discover relationships and patterns that lead to proactive
decision making. Today's news follows 2008 announcements of significant
enhancements to award-wining SAS Enterprise Miner; SAS software's
in-database capabilities with partner Teradata; and SAS' acquisition of
Teragram to enhance SAS' own robust text mining capabilities.