EMEA has led the growth in PC shipments in the secnd quarter of 2008, with a 23,5% growth. This is against the average 16% growth in worldwide shipments, which reached 71,9-million units in the quarter.
"Mobile PCs continued to lead unit growth across all regions as the average selling price (ASP) of mobile PCs declined sharply relative to desk-based PC ASPs," says Mika Kitagawa, principal analyst for Gartner's Client Computing Markets group.
"Economic uncertainties have hit PC revenues, resulting in steep ASP declines, especially in markets such as the US and the Europe, Middle East, and Africa (EMEA) region. The industry could ultimately see a significant wave of consolidation if stronger vendors continue to press their pricing advantage."
HP continued to maintain the top position with its worldwide PC shipment market share totaling 18,1% cent in the second quarter.
Dell had another strong quarter with worldwide PC shipments increasing 21,9% in the second quarter of 2008 and its market share reaching 15,6%. The company's growth was fueled by its expansion into retail and other indirect channels. Preliminary results showed Dell achieve over 40% year-over-year growth in mobile shipments for two consecutive quarters.
PC shipments in EMEA reached 23,1-million units in the second quarter of 2008, a 23,5% increase from the same period in 2007.
"The PC market in EMEA has beaten off the economic anguish. We have only ever seen the PC market exhibit growth above 20% once before in the past five years," says Ranjit Atwal, principal analyst for Gartner's Client Computing Markets group in EMEA. "However, the strong performance was mainly driven by declining average selling prices, which will impact revenues, margins and ultimately drive more consolidation."