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Xerox Phaser gives colour at black-and-white prices

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A new colour printer from Xerox, the Phaser 8860 brought to South Africa by
Bytes Document Solutions, features a breakthrough in solid ink technology
that, for the first time, makes colour printing as affordable as monochrome.

The consumables for the Xerox Phaser 8860, the new crayon-like ink sticks,
have been developed to last longer, and by increasing the total number of
colour pages the ink sticks produce, Xerox has reduced the price of colour
printing.
"When comparing the cost of the device and the ink, printing on the Phaser
8860 is one third the cost of equivalent laser printers from other
manufacturers," says Ernest Leong, Office Printing Business product manager
at Bytes Document Solutions.
Better Buys for Business, an independent US-based office equipment analyst
firm, named the printer an Innovative Office Product of 2007.
Designed for organisations with print volumes of between 1 000 and 10 000
pages a month, the Phaser 8860 colour printer is ideal for companies – such
as real estate agencies, marketing firms, design agencies and contractors –
that depend on colour for business proposals, collaterals and reports, as
well as every-day documents such as e-mail, spreadsheets and more.
"Our customers tell us that they want and need high-quality colour printing
to support their business, but that price has been a barrier to adoption,"
says Leong. "By focusing our research on advancements in solid ink, we can
now make printing a page in colour as inexpensive as black-and-white and at
total costs that are much lower than comparable printers from other
companies.
"Now, businesses can take the locks off the colour printer and depend on the
affordable advantages of Xerox printers for all their printing needs – in
any colour. And, they can do it knowing the environmental advantages, as
solid ink significantly reduce waste."
With Xerox's cartridge-free solid ink technology, the ink sticks, which are
simply dropped into the colour-coordinated ink trays, require minimal
packaging and generate 90% less waste than comparable laser printers.
"The new Xerox cartridge-free solid inks are each only one-third the cost of
the monochrome supplies. It means that now – for perhaps the first time in
the history of workgroup office colour printing – you can print almost any
document in full colour on this desktop printer for the same cost as
printing it in black-and-white," says David Spencer, president of the
SpencerLab Digital Color Laboratory, which has independently tested the
Phaser 8860.
With print speeds as fast as 30 pages per minute in colour and
black-and-white, a 750 MHz processor and true Adobe PostScript3, the Phaser
8860 produces colour prints that are Pantone-colour approved, meaning the
image quality matches the tough standards of Pantone's colour system.
Automatic two-sided printing and N-up printing, which enables users to print
multiple pages onto one, allow more images to fit on a single sheet of
paper.