British Airways has pipped the competition to become the first airline to introduce an application for the new Apple iPhone 3G on which customers can access real-time arrival and departure information, view the BA timetable and book flights.
At May's Apple convention, Apple CEO Steve Jobs announced that the iPhone 3G would allow developers to build applications for the device using the same tools Apple does, enabling seamless integration.
Two experts from British Airways information management, Andy Qua and Justin Davis, saw the potential benefits for the airline's customers from this opportunity and began development on a prototype.
"When it was demonstrated to the BA Innovations team, it was immediately taken onboard for full commercial development."
Paul Coby, CIO British Airways, BA said: The iPhone provides a great platform and wonderful functionality for instant information. This application is bespoke to the iPhone 3G, so together they work perfectly in tune. We're excited that BA customers will be the first to get the benefit from an application of this kind.
"The iPhone is revolutionising mobile communications and allows us to provide instant access to arrivals and departures information which will enhance the experience of travelling with BA," Coby adds.
"We're always seeking to improve the service our customers enjoy by the smart use of innovative technology and the iPhone is a fantastic way to achieve this."
The new application for the iPhone 3G is the latest in a range of new services which have been developed by BA's innovations team.