MTN intends to take more control of its product distribution, and hopes the three companies it is in the process or acquiring will help it in this regard.
MD Tim Lowry explains that mobile operators in the developed world own more of their distribution channels and this makes them more competitive.
Over the last few months, MTN has bid to acquire three companies and is now awaiting the go-ahead from the Competition Commission.
They are CellPlace, where it has bid for the 49% it doesn't currently own; iTalk where it hopes to take up the outstanding 51%; and Verizon.
MTN has seen a marked increase in customers and talk minutes since the introduction of its MTN Zone offering some months ago, adds chief marketing officer Peter Verkade.
So far, about 4-million users have signed up for the service, of which about 400 000 are new MTN customers.